Brand conception
We listen, explore and ask the right questions. Understanding your business, your audience and the world around them gives your brand its foundations.
Research · Interviews · Brand workshops
Human insight. Brand strategy. Design.
Brands with a life
of their own.
We bring brands to life. With a clear purpose,
a distinctive personality and a story worth telling.
A few lives we’ve shaped.
Selected work & experience
MATCH Hospitality
FIFA World Cup Qatar 2022
Burj Khalifa
Place & destination
Commercial Bank of Qatar
Banking & finance
Qatar Foundation
Education & culture
QUORUM
Real estate & advisory
Renad Academy
Education & culture
UOB
Banking & finance
Doha Dates
Food & packaging
Qatar Motorsports Academy
Sport & experience
Aswaaq
Retail & experience
Krane
Hospitality & dining
Al Asmakh
Real estate & development
A selection from Nejib Ghanmi’s portfolio, including work created at Landor Associates and Sixty Degrees. Original agency credits are included with each project.
Hello. We’re Human Brands.
Good brands begin with
a better understanding
of people.
Your business, your team and your customers all have a part in the story. We bring those perspectives together to define who your brand is, what it stands for and how it shows up in the world.
The Human Brands process
Conceived with purpose.
Born with personality.
Built for life.
Brand birth
We define your brand’s DNA: its purpose, personality and direction. A shared idea gives everyone something clear to believe in and build on.
Positioning · Brand story · Vision & mission
Brand life
We turn that idea into an identity people can see, hear and experience. From a mark and a voice to packaging, places and everyday touchpoints.
Visual identity · Tone of voice · Brand guidelines
A human behind Human Brands.
A world of experience.
A personal approach.
Human Brands is a branding practice led by Nejib Ghanmi. For more than twenty years, Nejib has helped shape brands across the UK, the Gulf and beyond.
His journey began at Kingston University in London and took him through Hong Kong, the UAE and Singapore. That experience brings a curiosity about people, a sensitivity to culture and a belief in the power of a good story.
Experience across
Landor Associates · Fitch · Brash BrandsFutureBrand · Sixty Degrees