The idea
A supermarket brand with a human vocabulary.
A full branding programme for Aswaaq supermarkets in Dubai. Expressive faces, colourful category symbols and a playful visual language build a connected world across the retail experience. The project received a Bronze Cannes Lion in 2009.
- Scope
- Brand identity · Retail branding
- Direction & credit
- Nejib Ghanmi, at Landor Associates
Next projectKrane