The idea
An identity for an extraordinary place.
A branding programme spanning Burj Khalifa and the wider Downtown Dubai destination. The work connects a landmark identity with the stories of its surrounding districts, from The Old Town to Emaar Boulevard and The Dubai Mall.
- Scope
- Brand identity · Brand architecture
- Direction & credit
- Nejib Ghanmi, at Landor Associates
Identity in the everyday
A distinctive signature
Next projectQatar Foundation