The idea
From institution to individual.
A brand system for United Overseas Bank centred on the “U”. The programme brought a more adaptable visual language to the bank, connecting identity, colour and everyday applications across its ASEAN presence.
- Scope
- Brand identity · Design system · Brand applications
- Direction & credit
- Selected work by Nejib Ghanmi
A flexible brand language
Colour and material applications extend recognition across the system.
Next projectDoha Dates