The idea
A clear direction. A world of possibility.
Developed under Nejib Ghanmi’s direction, the Commercial Bank rebrand brought Guiding Seas to life through a visual language of navigation, movement and possibility. The programme connected identity, imagery, campaigns and publications around “Everything is Possible”. The Qatar National Day campaign, also developed under his direction, celebrated Qatari heritage through cultural imagery drawn from the nation’s currency.
- Scope
- Brand strategy · Rebrand · Campaign direction
- Direction & credit
- Rebrand and campaign direction by Nejib Ghanmi
Everything is possible
A recognisable family
The brand in use
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